Flordie was born from love, loss, and the belief that strength and beauty can live side by side.

The name itself is a piece of my heart, a combination of my two daughters’ names, Goldie and Florence. They are the reason I dream bigger, work harder, and create a brand that celebrates women in every season of life.

Flordie is also a tribute to my big brother, who we lost too soon. He lived and breathed fitness, and his passion is stitched into every detail of this brand. Every time I design a piece, I think of him, his drive, his energy, his love for movement and I carry that forward with Flordie.

Fashion has always been part of my story. Over ten years ago, I was a fashion student with big dreams, but life pulled me in another direction. I never let go of that spark, and after years of my own fitness journey, I finally found the missing piece.

Flordie is the place where my love for design and my love for fitness meet. It’s luxury activewear for women who want to feel powerful, feminine, and unstoppable — whether you’re running a marathon, moving through Pilates, or chasing little ones around at home.

This brand is for the women who inspire me daily — for my girls, for her, for you. Each Flordie piece is named after the women and girls I love the most, a little tribut to the people who inspire me every day. 

Flordie is pretty meets sweaty. It’s more than activewear — it’s a movement.